Cookie Policy

1. Introduction

This Cookie Policy explains how siift.ai ("Company", "we", "us", or "our") uses cookies and similar technologies to recognize you when you visit our website at https://siift.ai/ ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

2. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Siift AI Inc.) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

3. Why Do We Use Cookies?

We use first party and third party cookies for several reasons:

• Essential Cookies:Some cookies are required for technical reasons in order for our Website to operate. These are referred to as "essential" or "strictly necessary" cookies.
• Performance and Functionality Cookies: These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
• Analytics and Customization Cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.
• Advertising Cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

4. Types of Cookies We Use

4.1 Essential Cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

4.2 Analytics Cookies

With your consent, we use analytics services such as PostHog (and, where enabled, Google Analytics) to understand how visitors interact with our Website — which pages are visited, where people drop off, and how our content performs. These load only after you accept analytics cookies.

4.3 Marketing & Advertising Cookies

With your consent, we use advertising and attribution tools — Google Ads, the Reddit Pixel, the Meta (Facebook) Pixel, and Reditus — to measure and attribute the performance of our marketing campaigns. These load only after you accept marketing cookies.

4.4 Consent & Cross-Subdomain Continuity

We store your cookie choice in a first-party cookie (siift_cookie_consent) scoped to .siift.ai, so your preference is remembered and applied consistently across siift.ai and the siift platform. Where you consent to analytics, an analytics identifier may be shared across .siift.ai subdomains to connect your visit to the product experience.

5. How Can You Control Cookies?

You have the right to decide whether to accept or reject non-essential cookies. When you first visit, a consent banner lets you Accept all or Customize by category. Non-essential analytics and marketing cookies load only after you opt in. You can change your choice at any time using the "Manage cookies" link in the site footer.

You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted.

The specific types of first party and third party cookies served through our Website and the purposes they perform are described in the table below:

6. Third-Party Services

We use the following third-party services that may set cookies, each loaded only after you consent to the relevant category:

• PostHog (analytics): understanding how the Website is used.
• Google Analytics & Google Ads (analytics / advertising): traffic measurement and ad-campaign conversion tracking.
• Reddit Pixel (advertising): measuring Reddit ad campaigns.
• Meta (Facebook) Pixel (advertising): measuring Meta ad campaigns.
• Reditus (advertising / attribution): referral and affiliate attribution.

Each of these services has its own privacy policy and cookie policy. We encourage you to review their policies to understand how they use cookies and your data.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

8. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at legal@siift.ai.